By Caroline Anande Uliwa
My favorite suit jacket out of Rare Editions that I spotted, just look at that Afro-daladala theme oozing afro-elegance |
Small things stand out at this fabric shop in Mwenge, Dar es Salaam, for one it’s clean. Neat rows of corporate fabric are next to lean torso mannequins donning striking suits, shirts & jackets. The décor is elegant but minimal allowing the merchandise to stand out.
Flipping the suit jacket you spot clean lining, no crooked lines certainly no exposed seams, the outfit is draping the mannequin as a bespoke suit. I am impressed to learn these clothes are all made in Tanzania, so of course appointments are made and a sit down follows with the persons behind this brand called Rare Editions.
On the day of the interview we meet at the second outlet of Rare Editions in Kijitonyama, I was met with the same pristine clean surroundings as their Mwenge outlet with torso mannequins, little shelves with cufflinks ties & the like. Its at this spot that the tailors are hiding in an adjacent room.
When I walked in fumbling to note who is Catherine, I quickly guess it’s the petite lady in a peplum corporate dress. As she sits behind an austere wood desk inviting me to sit across from her, I don’t shake her hand (corona etiquette) but greet her warmly. Her smile quickly sets me at ease and soon am immersed in her world.
Catherine and her husband when they got married and the first male bespoke suit of Rare Editionswas made. |
Rare Editions is a partnership between Catherine P Mlowe 33, and her husband Michael Mugabe 40. Catherine is a doctor and Michael a lawyer and both launched it in 2016. Prior to this since 2012 it was Catherine’s own business called K8 designs. “Initially it was a bit tough you know I had just finished med school. I rented a small frame close to home in Tabata, bit by bit I would pay the rent, I recall my neighbors being sellers of local beers” She laughs and continues “But I loved it at times I would finish at midnight then my Dad would come pick me up, so I wouldn’t walk home alone at that hour”
Catherine’s journey with fashion was cemented in secondary school at Kifungilo Girls Sec, when she took up tailoring in form 3 & 4. Throughout college she would meddle in it until post her studies, when she met seamster Christopher Zacharia and started making whole garments for ladies & gents.
Standard sewing machine that Rare Editions use. Embu nenda kawaungishe waTanzania wetu kwani kweli 'nyumbani kumenoga' |
When she met her husband she recalls being at a crossroads almost going to leave the fashion business. As she was neck deep in her internship as a doctor which was very demanding, couple this with managing her business with now three tailors. “I wanted to quit, I thought why am I stressing after all I am going to be a doctor. But then when I started dating Mike I would tell him my frustrations, soon I called him my ‘shock absorber’.” Catherine quips with a candid laugh adding “See when I encountered that client who was driving me up the wall. I would ask him ‘please can you handle her’ and he would. He is good like that…you know when you have someone you love beside you telling you ‘you can do it’ it gives you courage.” Catherine affirms.
Catherine Mlowe left giving a happy customer Dr Ben his suit custom made by Rare Editions |
Things took a turn for K8 designs when Michael took a chance on his fiancés business and ordered his wedding tux from her establishment. The gist was if the tux wasn’t good they would default to buying one, but K8 designs passed the test and the tux Michael wore including those of his groomsmen were all made by his fiancé's venture.
“I then realized it’s even better if I cater to the male clientele” Catherine answers as to how Rare Editions came to be and why she dropped making casual wear for ladies. The fact that her own wedding had male outfits from her own shop, gave her courage to do more research. Where she noticed a gap in the market for men’s bespoke suits and with Michael’s investment the business took off.
To date Rare Editions has provided bespoke suits for many couples as well corporate wear for companies like Oryx, CRDB Bank & Gibotel. They employ a full time staff of five including a part time staff of five. They pride themselves in pooling quality fabrics which they source from overseas giving a one year warranty for their suits, if the color fades. Just recently they provided training for five young tailors from Don Bosco School in Dar es Salaam pro-bono.
On the challenges they face they are concerned with marketing as the roll out of the ban of second hand clothes ‘mitumba’ in the country is still not effective. This means they’re goods face steep competition. They also requested support from the government of this administration whose call for ‘Tanzania of Industries’ could benefit to look at enabling more processing factories for the cloth fibers the country exports like cotton. This will cut production costs for small factories like their own that have to go overseas to find quality fabrics that are expensive.
Rare Editions Tanzania merchandise on sale at their shops |
Catherine in her day job as a Doctor |
Michael & Catherine's daughters finish their homework at the shop awaiting their parents to go home. |
Upgrade your office wardrobe with Ladies Corporate Shirts that combine style and comfort. Whether you're looking for classic designs or modern fits, these corporate shirts are perfect for creating a polished and professional look. Crafted from high-quality fabrics, they offer durability and elegance for everyday wear.
ReplyDeleteAt our store, you can conveniently buy online corporate shirts in a variety of colors, sizes, and patterns to suit your personal style. From formal meetings to casual office days, these shirts are versatile and easy to pair with trousers or skirts. Our collection ensures you stay comfortable and confident throughout your busy workday.
Ladies corporate shirts are a wardrobe essential for achieving a polished and professional appearance. Whether you're heading to a business meeting or simply updating your workwear, corporate shirts designed specifically for women offer style, comfort, and sophistication. Our selection includes various cuts, colors, and fabrics, perfect for every professional setting.
ReplyDeleteBuying Ladies Corporate Shirts online makes it easier than ever to find the ideal fit, with options tailored to enhance confidence and reflect a modern corporate style. From classic white shirts to subtle patterns and vibrant colors, our collection provides versatility to mix and match for any occasion. Discover the convenience and variety of shopping online for corporate shirts that seamlessly blend style and functionality. Transform your work wardrobe and make a lasting impression with high-quality ladies corporate shirts that are just a click away.